Inspiring Future Linguists

This year’s Business Language Competition (BLC) brought together around 80 students for a high energy marketing challenge. Working in mixed teams, participants were tasked with developing and pitching a complete campaign brief for a sweet treat brand – all under strict time constraints.

The fast-paced event pushed teams to balance strategic planning and creative problem solving entirely in their target languages, German, French or Spanish. Students navigated collaboration with new people, pitching to judges, and meeting demanding deadlines.

Students enjoyed connecting with peers across different language levels and building confidence in their professional communication skills. Thank you to everyone who got involved in the day and congratulations to the winning teams.

Key Outcomes at a Glance

  • 93% of participants would recommend the event to a peer.

  • 70% rated the day as highly enjoyable.

  • 68% felt inspired by the experience.

  • 73% felt productively challenged by the tasks.

24% of attendees noted that the experience prompted them to consider a future career using languages – demonstrating the value of bridging academic learning with practical application.